Frequently asked questions
Everything you need to know about SŌZŌ&CO, a creative communication agency between France and Vietnam — positioning, services, pricing and method.
What does SŌZŌ&CO mean?
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"SŌZŌ" means creativity in Japanese, and "&CO" stands for both communication and collaboration. The name captures the agency's promise: building your communication with you, creatively.
What is SŌZŌ&CO's positioning?
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SŌZŌ&CO is a creative communication agency specialising in the bridge between France and Vietnam. It brings European brand standards to the Vietnamese market, and French cultural credibility to Vietnamese brands going international.
What kind of clients do you work with?
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Three main profiles: French companies expanding into Vietnam or Southeast Asia, Vietnamese brands seeking credibility in French-speaking and European markets, and French companies looking for premium brand work delivered remotely.
Do you work remotely with clients based in France?
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Yes. SŌZŌ&CO works remotely with clients in France and Europe, to a Paris-level standard. Strategic direction is handled by a single point of contact, Sophie Charneux.
What services do you offer?
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Brand strategy, naming, positioning, visual identity, brand guidelines, websites, packaging and content. These are packaged into three clear offers: Brand Foundation, Brand Launch and Brand Strategy Sprint.
How much does it cost to create a brand?
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Pricing depends on scope. As a guide: Brand Strategy Sprint from €3,000 to €6,000, Brand Foundation from €4,000 to €12,000, and Brand Launch (brand + website) from €8,000 to €20,000.
What languages do you work in?
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French and English natively, and Vietnamese through a network of local partners. This bilingual — even trilingual — capability is central to the France ↔ Vietnam positioning.
Where is the agency based?
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SŌZŌ&CO operates between France and Vietnam. This dual presence is a structural advantage: a direct grasp of French brand codes and a foothold in one of Southeast Asia's most dynamic markets.
What is your working method?
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A three-step process: Brief (understanding your project, goals and target markets), Sprint (research, design and fast iterations with you) and Delivery (turnkey deliverables and full handover of source files).
Is SŌZŌ&CO an agency or a freelancer?
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It is a networked agency model. Sophie Charneux leads strategy and creative direction, and brings in the right specialists — designers, developers, motion designers — project by project. You get one point of contact and the right expert for each need.
How do I start a project?
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Through the contact form on this site. Every enquiry receives a reply within 48 business hours, followed by a first call to scope the need.